Name: Certification: Copywriting Mastery - DigitalMarketer
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Certification: Copywriting Mastery – DigitalMarketer… The techniques you use to write a high-converting sales page are the exact same techniques that will help you write better-performing ads, blog posts, emails, and so on.

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Certification: Copywriting Mastery – DigitalMarketer

Copywriting Is Hard, We Made It Simple…

Become a Certified Copywriting Master

Discover The Foolproof Copywriting Formulas For Crafting Winning Sales Messaging From Scratch Every Time…Even If You Suck At Writing!

What’s Inside Our Copywriting Mastery?

How to Make Your Offers Stand Out From The Competition

As a copywriter, marketer, or business owner, you’re constantly struggling to get your product or service to stand out in a sea of options—a sea that grows bigger every day. Instead…

Learn how ONE simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
Identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
Determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (HINT: this is an essential component of writing a breakout sales page)…

Leverage our “Buyer Persona Worksheet” to create an in-depth psychological buyer persona and make it easy to create audience-specific messages…

Classic, Direct-Response Copywriting Conventions, Updated for Digital

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of 6- and 7-figure copywriters…

Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from eCommerce, B2B, B2C, service companies, nonprofits, and more…
Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…
Uncover “The 4 U’s” and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…

Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…

A Treasure Trove of Copywriting Tips, Templates, & Tactics

Get instant access to our proprietary tools, guides, checklists, and more!

Learn the “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
Get our ultimate “Master Copywriting Checklist” with 37 essential copywriting secrets from the world’s top “A-List” copywriters…

Use our “Hall-of-Fame Classic Sales Letters” to swipe” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…

A Treasure Trove of Copywriting Tips, Templates, & Tactics

Your Direct-Response Copywriting Certification tells the world that you can produce effective copywriting anywhere and…

Acquire new leads and increase revenue for your business through powerful, customer-centric copy…
Show your agency customers that you are a Direct-Response Copywriting Specialist and attract and retain better, higher-paying clients…
Set yourself apart from other marketing professionals with a specialized skill that’s highly valued in today’s competitive job market (or use it to leverage a raise or promotion from your current employer)…
Train members of your own team to ensure that they’re up to speed on the latest trends and best practices…
Showcase your badge and certification on your website, your LinkedIn, or even print it off for your office wall…

From generating awareness & building engagement, to fostering excitement and turning customers into active promoters of your business…

Copywriting plays a HUGE role in every aspect of marketing, creating endless opportunities for applying what you learn from our Copywriting Mastery.

What If High-Converting Copy Could Flow Effortlessly From Your Fingertips?

Imagine for a minute…

No more procrastinating writing your sales letters, email campaigns, product descriptions…

No more battles with a blinking cursor tormenting you from an empty page…

No more struggling to pull the words out of your head and get them onto the screen…

No more “hoping & wishing” that your campaign converts with so-so copy…

The truth is when you master copywriting the words seem to just… fall into place.

But how do YOU get to that point?

It might feel like a pipe dream, but it’s exactly what “Master Copywriters” do every day.

And I’m going to let you in on a little secret they don’t want you to know:

Master copywriters don’t possess any kind of “divine gift”.

They are “masters” merely because they practice—almost religiously—certain “Principles of Persuasion”.

And it’s those rules of writing that allow them to pump out compelling copy that converts repeatedly.

Because the reality is…

Anyone Can Learn To Be A Great Copywriter (With The Right Training)

And that’s what our Direct-Response Copywriting Mastery is all about…

In this training, we partnered with some of the best minds in copywriting to share these time-tested, established practices and the fundamental methods that master copywriters still use today to appeal to a digital audience.

Additionally, we’ve mixed in some of our own proprietary tools and techniques so that you can hit the ground running with proven copy patterns that grab your readers’ attention…and keep it.

This top-to-tails course will walk you through the foundational elements of great copywriting, the advanced strategies from some of the world’s best writers, and provide you with PROVEN plug-and-play templates so you can craft a winning sales message from scratch…

Even if you’ve never written copy before!

Copywriting Is The Art & Science Of Writing Words That SELL

Regardless of your digital marketing specialty, we all have to “sell” something!

Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy
Email marketers have to “sell the open” in their subject lines
Even content marketers have to “sell an idea” in every blog post

This is why EVERY marketing professional needs to have strong copywriting skills.

The good news is that…

The “Principles of Persuasion” Work No Matter What You’re Writing

The techniques you use to write a high-converting sales page are the exact same techniques that will help you write better-performing ads, blog posts, emails, and so on.

So if you’re a marketing professional looking to take the next BIG step in your business or career…

It’s time to become a better copywriter.

And this Copywriting Certification is your first and biggest step in accomplishing just that.

Become a Certified Direct-Response Copywriting Specialist

What’s Included:

6 NEW Core Modules
42 NEW Video Lessons
76-Page Copywriting Mastery Workbook that makes note-taking and test-acing a breeze
Study Guide & Pacing Calendar
AWAI’s 2009 Hall of Fame — 50 Best Sales Letter & Ads
AWAI’s 30 Top-Performing Copywriting Samples to Study & Steal

What Will I Learn?

Module 1 Overview

Start Here – Copywriting Defined

Lesson 1
From the Instructor

Lesson 2
Copywriting and the Value Journey

Lesson 3
What is Copywriting

Lesson 4
3 Fundamental Rules of Selling

Lesson 5
Defining the Prospect

Lesson 6
Connecting with the Prospect

Lesson 7
The Big Idea, The Power of

Lesson 8
Research Overview

Lesson 9
Secret Simple Formula for a Successful Sales Letter

Lesson 10
Recap: Everything You Already Know!

Module 2 Overview

Diving Deeper Into Effective Copywriting

Lesson 1
The Theory of Resistance

Lesson 2
Write Like You Talk

Lesson 3
The Secret of Writing With Passion

Lesson 4
The Power of Stories

Lesson 5
Find Your Voice

Lesson 6
Writing Your Story

Module 3 Overview

What is Your Copy Really Selling?

Lesson 1
It’s All About The Benefits

Lesson 2
The Future Benefit

Lesson 3
Lead Magnet Checklist

Lesson 4
Deeper Benefits

Lesson 5
Your Unique Selling Proposition

Module 4 Overview

Persuading Your Prospect

Lesson 1
Connecting With Your Prospect

Lesson 2
Myth of “You”

Lesson 3
The Principle of Intimacy

Lesson 4
Power Emotions

Lesson 5
4 Examples of Core Buying Emotions in Copy

Lesson 6
The Golden Thread

Lesson 7
The 4-Legged Stool

Module 5 Overview

Anatomy of a Successful Sales Promotion

Lesson 1
Headlines

Lesson 2
Leads

Lesson 3
The Sales Argument

Lesson 4
The Close

Lesson 5
Guarantees

Lesson 6
The P.S.

Lesson 7
The Secret of Transupstantiation

Lesson 8
Putting it Together

Module 6 Overview

Copywriting Secrets from the Masters

Lesson 1
Copywriting Secrets 1-10

Lesson 2
Copywriting Secrets 11-20

Lesson 3
Copywriting Secrets 21-30

Lesson 4
Copywriting Secrets 21-30

Lesson 5
The End & Getting Certified

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