Celebrity Method Masterclass – Jason Hanson

Every successful entrepreneur I know relies on experts like these to exponentially multiply their success and make millions for their small business.

Which is why, if you’re serious about making millions by becoming a celebrity in your niche, then you’ll understand how valuable this marketing training really is.

I call it the Celebrity Method Masterclass, and this 6 module course is available for a limited time as an on-demand course delivered over the next six weeks.

Module 1 Selling with Webinars

Webinar expert Joel Erway shows you how to create a webinar that sells.  He explains when to use a webinar and when NOT to use a webinar. He’s helped experts like Russell Brunson, Kevin Rogers, and now he’ll share his profit-boosting secrets with you.

• The first thing someone needs to know about webinars to put together their first (successful) webinar.
• The two types of webinars and when to pick one over the other. (Get this wrong and you could waste thousands of dollars in ad spend and lost revenue.)
• Is your offer the right fit for a webinar? Find out in minute 7.
• Webinars are best at doing THIS, according to Joel (minute 8).
• The single question Joel asks when he helps clients build successful webinars. Chances are, you’re getting this wrong.
• Are there niches where webinars can’t work? Joel Erway’s answer may surprise you. (12:21)
• The price points which work the BEST for webinars (it’s probably higher than you think).
• The reasons why webinars work so well for most products.
• The technicalities of webinars – what webinar service, how often to send emails, and more.
• The 3 pages you need to have in your webinar funnel, plus the emails you need to send and when you need to send them
• The average webinar attendance rate and how to know if you’re doing okay with your webinar
• Live webinars vs. “fake” live webinars vs. automated webinars, and why you should always do live webinars before you try automated webinars.
• How to get attendees for your webinar.
• Do the fixed webinar structures actually work? Joel shares the three essential components of any webinar.
• The importance of having a “unique mechanism” or system and introducing it early in the webinar (minute 26)
• Why your webinar is likely NOT too long, and the recommended webinar time for most webinars.
• The BIGGEST mistake Joel Erway says to avoid at all costs.
• When you want to go direct to automated webinars vs. when you want to test live webinars first.
• Paid webinars or free webinars? What types of backgrounds? Slides or talking heads? Branded or “ugly” slides? Joel reveals which work best and why.
• Joel’s secret for re-purposing webinar content to leverage your time and get more marketing content for the same work.

Module 2 Joint Ventures

“Endorsed Traffic” expert Andy Hussong shows you how to create joint venture partnerships which fuel your marketing campaigns without advertising.  He’s worked with well-known marketers like Ryan Levesque to get them millions.

• The simple definition of “JV Marketing” in the online space according to Andy Hussong.
• Why mandatory reciprocal partnerships aren’t always a good idea.
• The two behaviors which will RUIN your reputation within the JV community
• Is there such thing as a bad traffic source? Andy weighs in.
• Discover the powerful benefits of JV partnerships that regular advertising won’t give you.
• The power of “Endorsed Influence” and how it can catapult you from unknown player to well-known leader of a niche in a very short period of time.
• Andy reveals his “P.A.R.T.N.E.R. Persuasion Path” and how it creates powerful endorsed marketing campaigns.
• The two things you need to create to be ready for joint venture partnerships.
• How to connect with potential JV partners without being pushy. (You’d be surprised at how many end up agreeing to join you after you try this method!)
• The surprisingly low number of partners it takes to run a successful JV promotion.
• Which software to use to track affiliate sales, and why it’s easier than ever to figure out how you’re doing.
• How much should you pay affiliates? Andy reveals how to figure it out quickly and why digital products may have a different rate than software products.
• How to incentivize JV partners to join your program early.
• In minute 28, Andy reveals the BIGGEST mistakes entrepreneurs make which hurts their chances of success.
• How quickly should you pay people? Andy reveals why paying people early is so, so valuable to keeping JV partners.
• A quick tip for getting positive JV partnership endorsements.
• Andy’s recommendations for using JV networks, and how to figure out which would be best for you.
• The best ways to find and connect with potential joint venture partners.
• The $7 million dollar case study proving the power of joint venture partnerships.

Module 3 Membership Sites

Jorge Diaz is an Infusionsoft Certified Consultant, a Memberium Implementation Partner, and a membership site expert. He helps entrepreneurs build highly converting WordPress membership sites.

The critical distinction between membership sites and online courses. (Minute 3)

“My business is different!!” Jorge reveals how to make a membership site work for almost any business. (Minute 7)

Different ways to deliver a membership site… from a car repair shop’s site to a meditation app.

The question Jorge insists you ask when you’re thinking about marketing your site.

How to get people over the “first hump” in doing business with you… and how this leads to increased sales over time.

The information entrepreneurs should be prepared to build or do to launch a successful membership site or course.

The single biggest obstacle that gets in the way of building a great site — and it’s NOT the tech!

How to design your course so you can write content on the fly, rather than all at once. (Do this when you’re strapped on time.)

The magic price point for membership sites according to Jorge and the mistake most entrepreneurs make when it comes to pricing their course or membership site (minute 16).

The “Beta Test” secret to getting advanced social proof for your course or membership site, and how this can help you get more money from your site.

The “Minimum Information Needed” strategy for quickly building a profitable course.

The importance of building powerful Facebook groups and communities… and how this can contribute to the “stickiness” of a membership site.

The biggest mistakes entrepreneurs make when launching their site.

What to look for in tech solutions, and why easy-to-navigate beats pretty every time.

How to spot trends and build courses around them.

Module 4 Selling with Emails

No interview with marketing experts would be complete without Ben Settle, the “Email Player” and leader of sales emails. He teaches you his philosophy behind creating emails that rake in the profits.

The email guru Ben Settle looks up to and the principles he applied which made his business more successful.

Why Ben Settle says you should email your list “at least once a day”… if not two to three times.

The simple components of a perfect “Ben Settle email”, including the SINGLE way to avoid having nothing to write about.

The weird connection between Wing Chung and selling to your list.

Ben’s single biggest piece of advice about how to determine what product to create next.

How long should emails be and how do you know what the ideal length is? Ben reveals his answer in minute 13.

The “Molehill Secret” to selling with emails which GUARANTEES your emails will fascinate your audience and make you more money.

Why Ben thinks it’s selfish to not put links in every email you send (his explanation will change the way you look at emails forever).

Why you should THROW AWAY every “goodwill” and “nurturing” sequence in your marketing and do THIS instead.

The one thing that will turn people off more than anything else in your email copy, and the big connection between dating and marketing you don’t want to ignore if making 7 figures is your goal.

The common email mistake you might be making which could be killing your conversions and ruining your positioning. (minute 19)

The software Ben Settle uses to send emails and the one reason he doesn’t personally endorse any single email software.

The surprising reason email data like open rates and click through rates might not even be accurate.

Why Ben says you’ll get fewer spam complaints with daily emails than you will sending less often.

How to come up with email ideas through Ben’s persona-based “content curation” process.

How to use your personal interests to create interesting emails that people will BEG you to send them.

Why Ben believes copywriting is so much simpler than you’ve been lead to believe, and how, if you can do this one thing, you’ll sell better than your competition.

The Rush Limbaugh strategy for creating compelling email copy… and why you should always inject your personality into your emails.

The pitch-last approach to building long-term relationships with your list members.

Ben believes THIS is one of the biggest mistakes you can make. (minute 33)

The “fascinating conversation” secret to writing engaging emails.

Ben Settle’s shockingly simple business model is revealed step-by-step in minute 38.

The Ken McCarthy philosophy Ben embraced which revolutionized his business. Ben breaks it down into easy-to-follow steps.

How Ben Settle virtually ELIMINATES his spam rate and makes six figures… even when his opt in rate is “poor”.

The fulfillment company Ben Settle recommends. (minute 45)

The Seinfeld secret to achieving success, and why proficiency is the LAST thing you should worry about when you learn new marketing skills.

Module 5 Facebook Advertising

Rory Stern is a Facebook advertising expert. In this interview, he describes how Facebook advertising works, his philosophy about reaching buyers, and how to create better advertising campaigns.

Rory reveals the underlying purpose of Facebook and how this directly relates to the success or failure of your Facebook ad campaigns.

Why, if you’re trying to advertise on Facebook like you do on Google, you’re making a big mistake.

The two fundamental principles behind successful Facebook advertising campaigns.

Why fear-based and highly negative ads DON’T work on Facebook, and what to do instead to make your ads more profitable.

The difference between calling out a problem and describing the negative experience of having that problem, and why picking correctly is so important.

The single question Rory asks to determine which funnel to pick. You MUST know this if you’re going to make any money. (Minute 10)

How to construct a “Free Plus Shipping” funnel so you don’t lose your shirt when you launch.

The three ways your business can acquire a customer and what this has to do with your bottom line.

The unconventional tweak Jason made to his “Free Plus Shipping” funnel to attract a higher quality customer across his entire funnel.

Why Rory believes that Facebook is the easiest platform to start and run ads on.

How to use your first few hundred dollars in ad spend to get you proof of concept, which will give you the data you need to scale.

The “Unicorn Funnel” and why it might explain your hit-or-miss success on Facebook.

The length of time it REALLY takes to get results on Facebook according to Rory.

The “Playbook Secret” to figuring out Facebook ads, and the refreshing reason Rory doesn’t have a Facebook ads course.

The single type of ad Rory LOVES to use and how to strategically tweak this type of ad to get you more clicks.

The importance of adding lead capture devices when you’re implementing a funnel.

At minute 36, Rory talks specific price points and which tactics work best… plus the highest price point he’s ever sold using a webinar.

How to get over $8,000 out of a buyer without having a super high ticket product offering.

How to scale up your Facebook ads without killing your conversions.

Module 6 Selling on Amazon

Nate Slade is an Amazon selling expert who helps entrepreneurs discover profitable products and then position them successfully in the Amazon marketplace. Discover how to find products for sale and get reviews for your Celebrity Method-style book.

How to manufacture demand for your product in advance of a launch.

How to figure out the demand for any product type on Amazon.

The specific criteria Nate evaluates before he decides to launch a new product.

The “Magic Window” Nate looks for when he enters a new market.

How to dig into product reviews to know exactly what will sell and how to write your listing most effectively so it sells.

How to get initial reviews for your product so you “seed” your listing with good reviews – and Nate reveals how to do it ethically.

Nate reveals his step-by-step process for getting advanced reviews… including what he says in emails to get reviews.

What you want to AVOID in your reviews so they don’t scream FAKE REVIEW.

Who ask to get reviews, how to make giving reviews sound exciting.

How long does it take to become profitable? Nate gives his answer in minute 12.

How to maintain your ranking once you’ve achieved profitability.

The type of buyer you want to attract and who you want to avoid.

Why Nate sells TOOLS… and what you can learn from his choice to sell more of your product.

Nate’s fulfillment suggestions and how to get the “Prime” notification on your listing.

The one thing you must AVOID if you want to stay on Amazon’s good side. (Get this wrong and you’ll get banned very quickly.)

How to avoid stocking inventory that Amazon won’t let you sell. Follow Nate’s advice to avoid getting slapped by Amazon’s delayed red flag process.

How to craft a review-generating email sequence that actually gets you a boatload of reviews and helps prevent negative reviews

Pretty incredible, don’t you think?

But, that’s just the beginning of what you’ll get in my Celebrity Method Masterclass.

One of the most valuable parts of the class is actually Module 5.

I don’t want to give away too many details about this module, but I will tell you this:

In this module, you’ll get to hear from my personal Facebook ad consultant and hear how he’s helped me with my funnels — the same types of funnels I teach you to create in the Celebrity Method.

The truth is, social media advertising is a $35 billion dollar industry. And Facebook makes up a fair chunk of that ad spend.

Facebook advertising generates boatloads of revenue for entrepreneurs every day.

Yet, if you get it wrong you’ll easily waste thousands of dollars.

In Module 5, you get to learn the exact strategies my ads guy uses to generate revenue for me and dozens of other clients.

And again, you’re getting all of this for a fraction of that fee.

Now, you may be wondering why I would gather all these experts together and get them to reveal their secrets to you?

There are two simple reasons:

First, I remember when I first started my business and had the burning desire to be a successful entrepreneur (it was all-consuming in my mind), and this is one of the programs I wish I had back then.

Since you’re a fellow entrepreneur, I know this masterclass (if put to use) can make you millions of dollars and I want to help you become successful.

The second reason I’m doing this is this:

I’m already teaching you some very successful marketing strategies in my book, The Celebrity Method: How Almost Any Entrepreneur Can Transform Themselves Into a Celebrity and Make Millions Thanks to the Power of TV. 

Of course, I want you to be as successful as possible with my program.

And I know that the experts I’ve lined up will help you do that.

And, one more thing, before I forget…

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