Business Model Innovation: Differentiate & Grow Your Company – Pavel N & Olena T

What you'll learn

• Understand the Business Model Canvas
• Master the Different Types of Innovation
• Design Innovative Business Models
• Differentiate From Competition
• Understand Purchasing Psychology
• Define Innovative Revenue Models

Requirements

• Interest in business, startups, technology and innovation
• Basic understanding of business

Description

This course will give you plenty of practical business strategies and examples to improve any business!

In this course you will learn about Business Models: what are the different components of a business, it's "system", how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.

You will also learn about business model innovation strategies and especially the "new" types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you to find new sources of growth for your business and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups, small and medium businesses and large corporations. 

This course is divided in three big parts:

1) Introduction to Business Models

2) Business Model Innovation

3) Revenue Models

For all the innovation strategies that we mention, we provide dozens of examples of startups, small and medium businesses and large corporations how they apply them. This Business Model Innovation course will give you many strategic insights into some of the best and most innovative business practices. You will be able to analyze any business, whether it is your own, the company you work for, or any other company, and brainstorm innovative ideas to accelerate its growth using business model innovation techniques.

(Disclaimer: The "Business Model Canvas" tool used in some parts of this course is used under Creative Commons license and attribution goes to Strategyzer. This course has no affiliation with and is not endorsed by the authors of the Business Model Canvas.)

Note: There are now "copycat" courses of this course. Some "instructors" used a similar name, content structure and examples. But as you can see from the amount of students and reviews, this is the true original course.

Created by Business Disruptors

In order to come up with the content for this course we worked with, analyzed and reverse-engineered many tactics of successful and innovative companies. You'll see examples from Airbnb, Uber, Tesla, Twitch, Amazon, Spotify, Buzzfeed, Facebook, Google, Apple, Dyson, Reuters, Virgin, Tinder, Nintendo and many others!

Here are some of our reviews:

★★★★★ "The best course I have ever taken in innovation.I thank the authors for providing this very useful online Mooc."

★★★★★ "Amazing content! Very clear. Wonderful examples of how strategies have been implemented by extremely successful companies. Throughout this course, I went back through my business model canvas and strategized how I could innovate in each of the 9 areas."

★★★★★ "Enjoyed this course! Well done. Great brainstorming questions for new and mature business owners."

★★★★★ "Really good course. I can recommend it to all new entrepreneurs!"

★★★★★ "Very relevant topic, nice to look at slides, concise & brief explanation – no fluff"

Who this course is for:

• Aspiring entrepreneurs
• Small business or startup owners
• Innovation managers
• C-level executives

Course content
9 sections • 68 lectures • 4h 5m total length

• Introduction to the course
• Introduction to Business Models
• How to Design Innovative Business Models – Introduction
• Product and Design Innovation – The most common type and the new emerging type
• Customer Innovation: Customer niches. Sales & Delivery
• Channels, Marketing
• Resource-driven Innovation: How to optimize and innovate on your processes
• Revenue Model Innovation – How innovative revenue streams can generate growth
• Purchasing Psychology – Reasons why people buy stuff
• Before you go…

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