Bulletproof Facebook Ads – Justin Brooke

1. How to create a bulletproof workflow for managing Facebook ad campaigns so that you get the same or similar results with every campaign
2. How to create a 3 phase process for taking new campaigns from “testing the market” through “scaling sales volume” safely and effectively so that they are happy with your results
3. Advanced bidding strategies and how to structure your campaigns/ad sets to get positive ROI as quickly as possible
4. How to set up reporting dashboards so that everyone on the team can see whats going on with the campaigns at all times and identify problems before they become nightmares
5. A proven system for creating ads for multiple types of campaigns including the images you should use, how to enhance the images for more clicks, and how to write better ad copy
6. How to identify low performing ads, how to optimize them for better performance, and how to avoid creating bad ads all together
7. Download our swipe file of good and bad ads so that you always have samples to work from and so that anyone on your team can create the ads so that YOU aren’t stuck doing the work

Facebook Workflow Masterclass covers the entire process, step by step—from creating the ad, testing markets, optimizing campaigns, scaling up, and reporting.

It’s the ultimate training for someone starting an agency or training your new media buyer.

Inside you’ll gain access to 3 hours of training for Facebook advertisers who need a systemized way of creating profitable campaigns over and over again.

What makes it different from other Facebook advertising courses is it focuses heavily on systemization of results.

The frameworks taught inside work for all niche markets and all types of business models.

It is ideal for someone with a business that is more than a year old, has their own product or service, and a marketing budget of at least $1,000 or more.

If you have someone on your team who handles your FB ads, it’s perfect as a training tool. You can have confidence in knowing that they will be taught step-by-step by an expert with a formula for getting consistent systematic results.

While this course focuses on how to scale your campaigns to the $1,000+ per day mark, all of the methods taught still work for someone at the $10 – $25/day level.

Course Curriculum

Module 1: The Basics – What you need (and need to know) to win BIG with your Facebook ad campaigns

• Read Me First: How to get the MOST out of your Bulletproof Facebook Ads program
• Lesson 1: Your step by step guide to unleashing the power of Facebook Ads (3:56)
• Lesson 2: The structured Three Phase System to scale your campaign fast – Step 1: Test (5:33)
• Lesson 3 – The structured Three Phase System to scale your campaign fast – Steps 2&3: Verify and Scale (5:42)
• Lesson 4: “What If?” – Answers to our most frequently asked questions on testing and verifying your campaigns. (4:49)
• Lesson 5: “What If?” – Answers to more frequently asked questions on scaling your campaigns. (8:30)
• Module 1 Resources: Before you move on, download these implementation guides, checklists and tools. (2:02)

Module 2: Planning and Prep – Planning and Prep: The essential research you must do to eliminate the guess work from all your campaigns and create compelling ads.

• Lesson 6: Using the raw power of Google to track down the competition. (5:18)
• Lesson 7: Uncover your competitions secret strengths and weaknesses with this incredible tool. (7:52)
• Lesson 8: “Swipe” the market’s most powerful messages and build a rock solid competitive intelligence tool. (8:36)
• Lesson 9: “What If?” – Answers to your most pressing questions on market research. (3:06)
• Lesson 10: Tracking links demystified – How to use tracking links and conversion pixels to objectively measure your results. (4:21)
• Lesson 11: The right ad for the right purpose… Facebook ad types and how to use them. (6:53)
• Lesson 12: No sale? No problem. Use Retargeting ads to keep your offer in front of your prospect. (9:34)
• Lesson 13: Retargeting Ads Part 2: How to create powerful right hand sidebar ads to keep your product front and center in your prospect’s mind. (3:17)
• Lesson 14: Sail under your prospect’s “sales radar” with FB Native Ads (7:00)
• Lesson 15: Eliminate opt-in resistance. Make it easy for your prospects to say “yes” with these powerful new ads. (11:46)
• Bonus Lesson: Watch This Live FB Lead Ads Campaign Setup To Learn The Do’s/Don’ts of Lead Ads (17:37)
• Lesson 16: Put your entire landing page in front of your prospect with these amazing new ads. (2:20)
• Lesson 17: Ad Case Studies – Real life winners (and what makes them great!) (7:51)
• Lesson 18: Ad Case Studies – More real world examples of ads that kick butt! (6:51)
• Lesson 19: Ad Case Studies – Massive selling power packed in the right hand sidebar. (12:07)
• Lesson 20: Ad Case Studies (the losers) – Ad mistakes you want to avoid at all costs (8:05)
• Lesson 21: Ad Case Studies (the losers) – More ad mistakes you don’t want to make (5:27)
• Lesson 22: “What If?” Time to answer your most pressing questions on ad selection. (4:44)
• Module 2 Resources: Before you move on, download these implementation guides, checklists and tools.

Module 3: Implementation and Set Up – How to put it all to work for you.

• Lesson 23: The tools we use for speed, efficiency and keeping costs low. (5:55)
• Lesson 24: The 5 simple steps for quickly creating amazing ad images. (8:47)
• Lesson 25: Getting started creating your ad using Facebook’s Ad Manger. (5:29)
• Lesson 26: The other important step: How to define an audience you want to see your ad. (10:28)
• Lesson 27: Ad placements and budgeting made easy. (8:56)
• Lesson 28: Putting it all together: The simple steps to finish creating your ad. (7:43)
• Lesson 29: Discover how to leverage the massive power of Facebook’s Power Editor. (5:00)
• Lesson 30: Creating campaigns by the bunch using Facebook’s Power Editor. (13:23)
• Lesson 31: Custom and Lookalike audiences: How to specify the exact market YOU want to advertise to. (10:15)
• Lesson 32: The most common mistakes that will torpedo any campaign. (8:06)
• Lesson 33: More common mistakes you want to avoid at all costs. (7:43)
• Lesson 34: “What If?” – Your most pressing questions about managing your ad account. (7:22)
• Module 3 Resources: Before you move on, download these implementation guides, checklists and tools.

Module 4: Optimization and Maintenance – Getting the biggest bang from every campaign you create.

• Lesson 35: Know your numbers cold: Facebook reporting at a glance. (9:12)
• Lesson 36: Ad Fatigue – How to deal with the #1 threat to every campaign. (4:00)
• Lesson 37: Optimizing for the long term to maximize ROI. (7:33)
• Module 4 Resources: Before you move on, download these implementation guides, checklists and tools.

Resources and Tools

• Your Bulletproof Facebook Ads Workbook PLUS Your Course Tools and Resources Summary

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