Learn how to build community to create better connections with customers and followers. Discover howto leverage the right social media platform, engage in real conversations, and create a tribe of people who are passionate and loyal to your business. In this course, social media strategy and personal branding expert Goldie Chan provides tips to help you start a brand-new community or revive an existing one. She shows how to identify your ideal community, build a plan to engage them, create winning content, and leverage smart engagement tactics that will keep your community members coming back for more. Plus, learn how to troubleshoot issues and discover meaningful ways to give back.
Topics include:
- Researching marketing demographics
- Choosing a social media platform
- Inheriting a community or starting one from scratch
- Creating content for your community
- Building engagement
- Giving back
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