Brand New Brand – Kaye Putnam

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Brand New Brand

Brand incubation on your schedule

Brand New Brand is going to give you the clarity, confidence, and FOCUS you need to create the income and impact you want. It’s the work that attracts perfect clients TO YOU, so you don’t have to go out chasing them down. (Or awkwardly twiddling your thumbs while you’re waiting for them to show up.)

Course Curriculum

Orientation

• Welcome & Brand Books (14:33)
• Add a 90-Minute Strategy Session

4 Foundational Forces: Character & Credibility

• Character: Personality (19:49)
• Character: Point of View (12:41)
• Character: Brand Enemies (14:16)
• Credibility: Unfair Advantage (21:32)

Get Brand New Brand – Kaye Putnam, Only Price $137 

4 Foundational Forces: Commitment & Context

• Commitment: Brand Fundamentals (13:33)
• Commitment: Goals & Vision (12:20)
• Commitment: Ideal Clients (20:33)
• Context: Different Not Better (12:28)
• Context: Culture (13:48)

Messaging

• Voice & Tone (18:11)
• Naming (12:38)
• Tagline & Bios (12:13)
• Stories & Content (22:39)

Visuals

• Moodboard (18:00)
• Colors (17:02)
• Fonts (14:01)
• Logo (15:47)
• Pattern & Texture (13:20)
• Images (15:03)
• Bringing It All Together (7:27)

Live Your Brand

• Presence (33:45)
• Visibility (26:28)
• Action Plan (9:38)
• Share Your Opinion

Extra Training

• Editing in Powerpoint (4:56)
• Editing in Keynote (11:25)
• Coolors.co (6:21)
• Photoshop Color Basics (5:14)

Bonuses

• Resource List
• Make it Tangible: Metaphors & Analogies to Supercharge Your Brand (26:47)
• Ultimate Personal Brand Portrait Guide

Get Brand New Brand – Kaye Putnam, Only Price $137 

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