Name: Bill Gardner – Logo Trend Report
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Logo Trend Report

By: Bill Gardner

Level: Appropriate for all

Duration: 1h 4m

Released: May 27, 2016

Description:

Do you find yourself in awe of some designers, wondering how they continue to produce fresh and original work? Are you unsure if your logo designs are maintaining relevance in a constantly evolving field? In this course, Bill Gardner evaluates over two-hundred logos, crafted by exceptional designers around the world, demonstrating how to detect trends. He shows you how to spot specific and valuable nuances, looking for new and engaging symbolism, so you can become sensitized to the trends occurring in the industry.

Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You’ll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.

Topics include:

Detecting logo design trends
Identifying marks and techniques to launch your next design
Determining which elements captivate consumers
Leveraging new ways to express dimension
Shifting the use of shape and line to communicate strength

Author:

Bill Gardner is president of Gardner Design and has produced work for Cessna, Learjet, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill, and the Athens 2004 Summer Olympics. His work has been featured in Graphis, Communication Arts, Print, and the Museum of Modern Art, as well as many other national and international design exhibitions. He’s the founder of LogoLounge.com and the coauthor of LogoLounge, volumes 1–8, and the LogoLounge Master Library series. Bill lives in Wichita, Kansas.

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