Bart Schutz – Master of Online Persuasion
This course provides you with key insights into psychology which will enable you to better understand your customers. Since marketing is defined as ‘communicating the value of a product to customers’, psychology can be seen as the science behind marketing.
How does your customer make decisions? What’s the role of emotion and ratio in decision making? How can you, working in marketing, influence this process of decision making?
You’ll learn about major psychological models and theories. Also, you’ll be handed ‘tools’ in the form of evidence-based persuasion techniques. We’ll show you how you can use these techniques to effectively improve your online channels.
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