Affiliate Marketing Essentials Bundle from Istack

Section 1 – Data Hygiene

If you don’t buy clean data you’ve paid for nothing

• How to name campaigns
• How to create a proper testing environment to isolate variables
• How to run a control
• Testing is not performance or scaling. Its testing – Don’t fall In love

Secton 2 – Data Purchasing

• Assume Loss – PNL loss but info Profit
• How to keep testing cheap by ordering your testing
• What KPIs to measure and their unique testing requirements

Section 3 – Data Testing Planning

• How to create a testing plan
• How much should you spend and how long should you test?
• Testing with or without algo influence

Section 4 – Data analysis

• What constitutes statistical significance
• When to prolong a test
• How to analyze results
• Winner moves on: How to advance your test
• How to verify results

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