Advanced AI For Marketers – Guy Yalif

Artificial Intelligence, or AI, can change your career for the better

What do you really need to know about AI to be an effective conversion rate optimizer? How can AI help you today to drive more revenue for your business?

In this course, we will focus on practical ways you can use AI for CRO and other marketing applications. You will cut through the AI hype and gain a practical, applied understanding of AI. AI won’t feel like a buzzword to you.

In 4 classes, you will be able to answer

• What are the major types of AI and how do they relate to one another?
• Which types of AI are better suited to different kinds of marketing problems?
• How should you and your teammates think differently to get the most out of AI?
• What data is needed to use AI?
• What resources should you deploy to get the most out of AI?
• What are common use cases for AI in B2C and B2B CRO?

After taking this course, you’ll understand AI, and how to evaluate and apply the right AI technology in your work.

This course will teach you

In four sessions, you will cut through the hype and gain a practical, applied understanding of AI. You’ll be able to answer most questions coming from your colleagues about AI and make better choices about your AI related investments. We will focus on CRO use cases and touch lightly on other marketing uses for AI.

We’ll begin with a practical discussion of the major types of AI that matter to us as CROs and how they relate to one another. We’ll talk through examples of different kinds of AI and the kinds of marketing problems they’re well suited to solve. We’ll explore how each of us should think differently, the data that is needed, and the resources you should expect to deploy to get the most out of AI. Finally, we’ll talk through common uses cases for AI in B2C and B2B to drive more conversions.

Guy and his team drove big results for us. Their personalization helped us drive a 70% increase in referral sign ups for our customers.

Sunil Saha, CEO @ Perkville

This course is right for you if…

• You have no previous practical understanding of AI
• You have beginner or intermediate understanding of AI and its use for marketing
• You want to optimize and are wondering how to apply automation to do so
• You’re curious about AI and want to sound credible when your teammates ask about it
• You do not need any technical background to get value from this course

This course is probably not for you if…

• You already have deep experience applying AI to optimization problems. Please wait for the “Advanced Topics in Applied AI for Marketers” course coming January 2019
• You want to learn how to code AI

Skills you should have before taking this course

The course is suitable for everyone, however, it important to note the following:

This course is for marketers with beginner or intermediate understanding of AI, including those with no understanding of AI at all. This course is right for marketers who are not using AI today or have just begun to start using AI.

If you already have a lot of experiencing applying AI to optimization, you should wait for “Advanced Topics in Applied AI for Marketers” coming in January 2019. Neither this course nor “Advanced Topics” is designed for those wanting to learn how to code AI.

Your full course curriculum:

APPLIED AI FOR MARKETERS

1The branches of the AI tree

We will open with an overview of AI. We’ll talk through the different types of AI and the kinds of problems they’re best at solving. You will be able to make better choices about which kind of AI to apply to the problems you are trying to solve for your business and you'll be able to hold a thoughtful business conversation about AI.

2Getting started with AI

3Using AI day to day

4Common plays

Show off your hard-earned skills and strengthen your profile

LinkedIn is easily the largest professional network in the world with more than 600 million users. 

But it’s not enough to just have a LinkedIn page, you need a great one—especially if you’re looking for new opportunities.

A 2018 CareerBuilder survey found that 70 percent of employers use social media to screen candidates. Over half of those employers are searching for your profile to see if you have the skills needed for the job.

What’s more? LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

This means that you can add your certificates to your profile, share your accomplishments in your feed, and join our alumni network.

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

• World’s leading practitioners teaching you their best stuff.
• 50+ online courses on all things data-driven marketing
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