Remarketing with AdWords and Analytics

By: Adriaan Brits

Duration: 57m 19s

Released: 9/8/2016

Description:

People who have used your app or website have already demonstrated an interest in your product or service. How are you staying connected with this valuable audience? Learn how to retarget visitors and increase conversions via remarketing with Google’s one-two punch of solutions, AdWords and Analytics. Marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign in Google AdWords, and then track your campaign in Google Analytics. Discover how to build remarketing lists, link accounts, and use remarketing tags and custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.

Topics include:

Building remarketing lists
Types of remarketing offered by Google
Linking AdWords with Analytics
Setting up Analytics campaigns
Switching between AdWords and Analytics
Dynamic remarketing for ecommerce
Creating audiences
Setting up a dynamic remarketing feed for display advertising
Deciding on a budget
Monitoring ROI

Author:

Adriaan Brits Adriaan Brits is a trusted business adviser in international sales and marketing, with leadership experience in digital publishing, sales training, luxury brands, and integrated marketing projects. He uses cutting-edge digital marketing technology and oversees several affiliate and publishing projects. As a pioneer of concepts such as dynamic copywriting for the web, based on real-time competition, he has redefined the benchmarks of modern copywriting and digital PR.

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Salepage:

Archive: https://web.archive.org/web/20160923053702/https://www.lynda.com/Google-AdWords-tutorials/Remarketing-AdWords-Analytics/500661-2.html

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