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Complete Program | 8 Weeks to Start & Run a Cleaning Referral Agency

Enroll in Resource for $1,499

Resource Content

Welcome: Introduction to the Cleaning Referral Agency Model

• About the Instructor: Diem’s Story (7:54)

• What to expect in this course | 8 Week Bundle or Separate Lessons (9:59)

• Referral Agency vs. Cleaning Company

• Introducing Dustin | Why start a Referral Agency (6:16)

• Start Up Cost & Monthly Expense (5:47)

Part 1: Business Foundation | Business Name, Business Entity & Bank Accounts

• Setting Your Expectations | What to Expect in Starting a Referral Agency (5:11)

• Selecting an Effective Business Name & Dzomain Name (4:27)

• Select Business Entity & Obtain Business License (2:31)

• Open 3 Bank Accounts | What are they used for? (3:29)

Part 2: Branding as a Referral Agency | Logo, Tagline, Website

• Create a Memorable Logo & Captivating Tagline

• What to Include in Your Website | Consider Converting Sales, Building Trust & Reducing Phone Time

• Questions & Answers

• A Website Review | What Works & What Doesn’t (33:09)

Part 3: Software Needed to Run Your Business | What Diem Uses

• Types of Software Needed to Run a Referral Agency Efficiently

• Questions & Answers

Part 4: Pricing for Profitability | Determine Rate, Calculate Price & Percentage Pay

• Market Research for Pricing Standards in Your Local Area | Hourly vs Flat Rate

• How to Handle Various Types of Discounts vs Cleaner Pay (2:46)

• How to Determine Flat Rate Pricing | Industry Cleaning Times X Goal Hourly Rate (1:06)

• Diem’s Pricing Parameters in Launch27 Explained | Flat Fee Pricing Chart Included (11:27)

• Questions & Answers

Part 5: Sales & Terms of Service | In Home Estimates, Phone Scripts & Online Bookings, PLUS Client Terms of Service

• In Home Estimates vs Phone Estimates vs Online Booking

• Sales Script for Maximum Conversion

• Explainer Video Example for Booking Page (Free Bonus) (1:20)

• Setting Proper Expectations w Client Terms of Service

• Questions & Answers (5:05)

Part 6: Recruiting Quality Cleaners | Post Job, Screen, Interview, Orientation & On-board

• Recruiting is the Most Important Part of a Referral Agency (3:41)

• The Recruiting Process | Job Post, Screening Questions, Reference Check Questions, Interview Question & Assessment

• Orientations for Cleaners | Orientation Overview, Check for Understanding Survey for Cleaners (Free Bonus) (26:26)

• On-boarding: What Belongs Inside a Cleaner File

• Re-enforcing Culture of Working Relationship (3:37)

• Questions & Answers (7:36)

Part 7: Marketing to Grow Sales Revenue | Short Term & Long Term Strategy

• 2 Parts of Growth Phase: Immediate and Long Term Growth (1:36)

• 20 Marketing Ideas for Immediate Growth & My Assessment of Each

• Growing Sales Long Term & Maximizing Efficiency Through Automation (Bonus Lesson) (6:37)

• Emails, Emails, Emails | 45 Sample Emails & 6 Automation Pipeline Ideas

• Emails, Emails, Emails | 14 Nurturing Emails to Recurring Clients

• Emails, Emails, Emails | 19 Emails to Nurture & Convert Contacts

• Emails, Emails, Emails | 12 Sales (Re)Capture Email

Part 8: An Online Resource Center | Prepare to Eventually Outsource Workload

• Expanding Your Business | What is a Resource Center (1:27)

• Download Your Own Resource Center with Sample Copy/Content (39:11)

• Diem’s Secret Resource Center Content | Handling Complaints, Cleaner Concern Response, Billing Issues, etc.

Work Only 4 Hours a Week | Hire a Virtual Assistant & Assess Key Performance Indicators

• When and How to Hire Virtual Assistants | Phase Yourself Out

• On-boarding a Virtual Assistant | The First 3 Days

• Key Performance Indicators | Assess the Health of Your Business (1:21)

• Pitfalls to Avoid as an Absentee Owner (2:10)

Wrapping Up

• Five Things to Remember After This Course (2:59)

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