7 Figure Marketing Copy Guide – Sean Vosler

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Course Curriculum

The Power of Copy & Persuasion

• Not Your Average Introduction – Start Here
• Printable PDF Download of Book
•  Enjoying the book? Help me out by leaving a review! (even if it’s critical)

METHODS

• Why Methods First? – Practice before you preach…
• The Imitation Game Part 1 – Learn How to Quickly Craft Engaging Copy by Harnessing the Structure of Trending Content
• The Imitation Game Part 2 – Advertising: How to Find & Break Down High Converting, Fresh Ad Copy So You Can Distill What Makes it Work Into Your Own Ads
• Amazon R&D – Leverage the Power of The Powerful Yet “Overlooked” Part of Best Seller Books In Your Niche
• Cognitive Manipulation | Biases – Controversial Yet Impossible to Ignore: How To Ethically Harness The Built In Bias’ of Your Reader to Increase Sales
• Cognitive Manipulation | Pain from an old wound.
• Cognitive Manipulation [Resource] List of Biases & Implications
• Craft Your Key Points With Community Arbitrage

MADNESS

• [Framework #1] The ‘A’s of Influence” – The Foundation of Successful Sales, Marketing & Copywriting is Understanding the Craft of Persuasion
• — The A’s of Influence: “Fan Their Flames”
• — The A’s of Influence: “Forgive Their Faults”
• — The A’s of Influence: “Defeat Their Demons”
• — The A’s of Influence: “Attack Their Enemies”
• [Framework #2] “Contrarian Copy Structure” High Converting Long Form Copywriting Outline – Powerful Strategy for creating VSL’s, Webinars, Emails, & Advertisements
• [Framework #3] An Unlikely Hero – Harness Your Audiences Journey to Create Novel Marketing Material
• — The Hero’s Journey Pt. 1 – From The Ordinary World to Meeting The Mentor
• — The Hero’s Journey Pt. 2 – From Crossing the Threshold to Approaching The Dragons Den [coming soon!]
• — The Hero’s Journey Pt. 3 – From The Ordeal to The Return [coming soon!]
• [Framework #4] Teach, Transform, Transact – Teach a Man to Fish & You Can Sell Him Fishing Gear

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MASTERY – Coming 2020

• Mastery Overview
• Case Study #1 – Why Product Quality Should Always Come First
• Case Study #2 – The Power of Webinars
• Case Study #3 – Content Marketing in The Age of Distraction

An Epilogue

• Introduction: How do You Get to The Moon?
• There’s A Way To Do It Better. find it.
• PART ONE: STRENGTH & STRATEGY – What a dung beetles testicles can teach you about building a successful online business.
• PART TWO: INSIGHT IS POWER – The Opportunity & The Catch
• PART THREE: THE WHO – Are you a producer or consumer?
• PARTS 4 & 5 – The Value Ascension Strategy

Unannounced Bonuses Part 1 – Various Copywriting & Marketing Guides

• [Video] Marie Forleo Copy Cure Sales Page Copy Breakdown (77:09)
• [Video] Copy Review – How to Revise Your Copy (15:43)
• [Templates] Example Teaching Email Sequence
• Copy Quick Tips – A collection of useful yet quick tips around the topics of copywriting & marketing
• [Software] Funnel Software Builder I Use – Special Bonus & Discount
• [Video] What is Equity Consulting & Why Should Consulting Businesses Implement This Pricing Strategy
• Quick Reference // Words That Convert [Resistance, Influence, Power, & Subconscious Phrases]
• Free [Oldschool] Copywriting Reference Books
• Copywriting Quick Tips – Updated Regularly
• TOOL: Free Subject Line Generator by ActiveCampaign

Unannounced Bonuses Part 2 – Copy Niche Guide & More

• Headline Niche Guides Overview
• Tried & True Copy Formulas + Word That Convert Reference
• “Health / Fitness” Niche Headlines
• Fill In The Blank Headline Worksheet 

Unannounced Bonuses Part 3 – Step by Step – Introduction to Email Marketing Series (videos)

• Video 1 – Why email marketing is so valuable (14:43)
• Video 2 – The Key Steps – Before Writing (17:30)
• Video 3 – Coming Up With Your Hook (13:26)
• Video 4 – Compiling Features & Benefits (10:38)
• Video 5- Creating Compelling Calls to Action (5:27)
• Video 6 – Putting The Pieces Together (15:32)
• Video 7 – Tech Tools of The Trade (7:53)
• Video 8 – Revising Affiliate Emails Part 1 (9:48)
• Video 9 – Revising Affiliate Emails Part 2 (19:15)

REFERENCES: Copywriting “Swipe” Examples & Inspiration

• Swipefile.com – Collection of Copywriting Examples #1
• Swiped.co – Collection of Copywriting Examples #2
• TheDrum.com – Advertising Agency Work Examples & Studies
• Adsoftheworld.com – Great for Conceptual Inspiration
• Campaignlive.co.uk – Inside look at creative agency work
• AdvertSuite – Ad Hunting Software
• Dictionary of Obscure Words – Inspiration for Curiosity Driven Headlines
• Thesaurus – Visual Thesaurus to Use When Looking For Unique Relationships Between Words
• Lapa Ninja – Landing Page & Copy Swipe Collection
• Email Swipe Examples – “Really Good Emails” 5000+
• Email Swipe Examples – “Swipe Folder”
• Copy Swipe Examples – “Marketing Examples”

Public Preview

• Copy Method #4: Craft Your Key Points With Community Arbitrage (preview version)

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