40th Anniversary Compilation (Lifetime of Work) – Dan Kennedy

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In Celebration Of His 40th Anniversary In Information Marketing, Dan Kennedy Goes Deep, Deep, Deeeeeep Into The Archives…

“Discover Dan Kennedy’s Lifetime Of Work–Including 356 Examples And 1556 TOTALPages Of Ads, Notes, Samples, Photos And Artifacts–Accumulated Over 40+ Years In Marketing, Copywriting, Speaking And Authorship…”

Thursday 3:12 pm

From: The desk of Dan Kennedy

Dear Renegade Marketer,

Let’s get to it without any “warm up”.   What I’ve done is perform a thorough excavation of literally rooms of files, notes, samples, photos, artifacts and more, accumulated throughout 40+ years in marketing.  

I then compiled everything into a 1556-page tome you’ll be able to examine and swipe ideas from for your own promotions and business. 

Best part: I put my own notes within each item, written by me in 2013, to either teach an important concept or give context to that particular piece.

This commentary will create multiple “a-ha” moments for you as you leaf through this massive collection.   This is like having 40 years of my marketing “know how” all in one package for you to peruse, get ideas from, and take action on for your own promotions.

Listen: these “teaching examples” have stood and WILL stand the test of time.   I also included odd and curious items, personal items, and items of historical significance.  As with a museum, different things will interest different visitors at different times. 

I guess you can say this is the mother lode of “Dan Kennedy stuff” you will EVER encounter.  And I will warn you that:

You Can Only Get This RARE Collection Of My Lifetime Of Work For A Very Limited Time…

You see, I picked these to be good representatives of changes in style and technique across the decades, from 1970 to Present.  Included are pieces that were extremely successful, pieces of historical curiosity, and personal favorites.

This collection includes my first B2B full-page trade journal ad I wrote back in 1973…all the way to recent promotions I wrote this year.

It also includes my first ads I wrote for Magnetic Marketing…my most successful product to date.  I even included the script for the actual speech I used to sell Magnetic Marketing from the stage.

I also included selected pieces from the seminar marketing campaigns I did for one client – Rory Fatt and Restaurant Marketing Systems – from 2005 to 2006 through 2010.

You’ll get a bigger snapshot later on of all 1554 pages of this archive that’ll generate TONS of:  

•  Ideas for copy angles and how to position your product or service in your copywriting and marketing.   You never want to start with a blank slate when writing copy or devising a marketing campaign for a product.   This Archive will save you a TON of time and money trying to “figure things out” for yourself.
• Ideas for offers you’ll be able to “swipe and deploy” for your own promotions.  The offer is THE most important element of a promotion…without a good offer the copy falls flat.  You’ll see 40+ years of offers that have converted well for my clients and me.  And you’ll be able to spark tons of ideas for your own offers for products, services and seminars.
• Design ideas for your promotions you’ll be able to implement for your own ads.  Most of these are print ads and magalogs that will spark ideas for your own promotions so you don’t have to wonder what works and what doesn’t.
•  Headlines, closes, bullets, stories, etc. you can swipe for your own promotions.  This could be a literal marketing godsend for you since you’ll be able to flip through all 1556 pages of examples and “swipe” ideas for your own.  

So when you take action today and that big box containing this Archive lands on your doorstep:

Do NOT Ignore Campaigns  That Are Not In Your Market…

For example, if you’re not a seminar marketer, don’t ignore Rory’s campaigns or any other campaign you’ll come across in this Archive.  There is much here to be adaptable and transferable for you own business.

No one engaged in marketing can fail to unearth gems in this massive collection.  Yes, some of these items were not in pristine condition, in my files and drawers, cardboard cartons, and storage.  So their reproductions are not perfect and some you might need a magnifying glass to examine.   But trust me, your diligence will be rewarded.

Here’s what else you’ll discover in this 1556-page archive that could be a huge bastion for your business:

• A collection of content from presentations, products, speeches and seminars.  Most of these have historical interest and or may have value if modified and used today.  This includes entire sales presentations you can learn from, swipe ideas and implement for your own presentations.
• Product covers and even entire products, including a complete copy of my “63 Killer Marketing Strategies” manual.  The ideas you can glean from this collection could make this Archive more than worth investing!
• Books and book promotions I used to breathe life into my books, since publishers are not promoters.  A large assortment of the activity I used to promote my books is here so you can  “swipe and deploy” for your own promotions.
• Newsletters and other publications that have been the foundation of virtually my entire career.  I don’t think there is any single thing as vital to a person or business’ success than its own print media.  And you’ll get an unfair “head start” over your competitors thanks to this collection.
• Photos with me with various celebrities including Joe Theismann, Ronald Reagan, Paul Harvey and on location at many events. I used these photos to build up a “celebrity aura” around my business and myself. You’ll also discover cartoons I’ve used for my marketing as well. 
• Personal items related to my personal life and interests, and correspondence I’ve had throughout my 40 years in information marketing that will be a huge interest to you

Of course I could go through all 356 examples in this archive one by one, but instead:

Here’s The Actual Table Of Contents Of This Massive  Archive That’ll Summon TONS Of Ideas For Your Own Ads And Business:

MARKETING PIECES                                                                                                                     

1:         1968: Best Lead Generation Letter, Not By Me                                                                       

2:         1973: My First B2B Full-Page Trade Journal Ad (for Environmental Structures)                 

3:         1973: The Other B2B Ad For Same Product

4-5-6:    1974: Correspondence with Kemmons Wilson, Founder of Holiday Inn re.                                

Environmental Structures

7:         1974: Franchise Lead Generation Memo for Environmental Structures                                      

8:         1974: Photos of Environmental Structures                                                                              

9:         1972: First media about ESI – ‘Keeping House In A Plastic Bubble”                                         

10:        1976 & 1977: My First Full-Page Magazine Ads For An Info-Marketing Client,                           

First Ad For My Own First Info-Product and Other Ads of the Era, From Same Media

11:        1975: LIFT NOTE EXAMPLE – from Success Education Corp.                                               

12:        1975: ORDER FORM EXAMPLE – from Success Education Corp.                                         

13:        1977: Another Version – First Info-Product Ad For Client (Success Education Corp.)                 

14:        1978: Typical Article of many I wrote and had published in mid and late 70’s                            

15:        1978: The first Dan Kennedy postcard promoting seminars

16:        1978: Membership Order Form used at my retail Self-Improvement Center                         

17:        1978: First Full-Page Ad For My Own “Success Company”                                                

18:        1979: My First Public Seminar Brochure                                                                            

19:        1979: My First Copywriting Job for a Professional Speaker (Buster Crabbe)                       

20:        1979: My First Paid Copywriting Job for General Cassette Corp – to Success Readers      

21:        1980: My Mini-Catalog for our “Brass Eagle” awards business                                          

22:        1981: My version of the famous Thank-U-Gram® – The Thanks-A-Million Note                          

23:        1982: PROMOTIONAL NEWSLETTER, “Generally Speaking”, for General Cassette – a

            marketing piece to a niche market (professional speakers)

24:        1983: ‘Road Show” direct-mail piece, for seminars for speakers, featuring Nido Qubein             

25:        1983: “Success Spoken Here” Package Insert                                                                        

26:        1982: First Niche Market Catalog – for chiropractors                                                             

27:        1982: My (very successful) EXPENSIVE EXPERIENCE $1 CASSETTE magazine ad*          

             (*The advertised cassette and transcript are in Deluxe Edition of Archives)

28:        1982: The Course sold by the EXPENSIVE EXPERIENCE CASSETTE, shown in a             

              staged product photo

29:        1982: 2-Page Ad in SUCCESS for General Cassette (3 Ads In 1)                                            

30:        1982: Smaller Ad, SUCCESS                                                                                               

31:        1982: Catalog of “Special Reports” – to niche (professional speakers)                                      

32:        1983: POSITIONING PRODUCT – Clever product comprised of interviews                           

33-35:  1987: Info-Product Brochures/Mini-Catalogs                                                                         

36:        1984: 2-Sided Order Form I Created for Success Education Training Company                       

37:        1984: “VALUE BUILD” Side of Order Form for my co., SuccessTrak                                      

38:        1984: Full Page Print Ad For My Client, “Gold By The Inch”                                            

39:        1986: Winning Version of Full Sales Letter I Wrote for Gold By The Inch                          

40:       1986: Unique Testimonial Story Booklet I Created for Gold By The Inch                          

41:        1991: DROP-DOWN OFFER, Direct-Mail Piece for Gold By The Inch                                    

42:        1986: 2-Sided “Renewal” Order Form I Created for SuccessTrak                                            

43:        1987: Cover Letter w. “Check Gambit”, Gift With Purchase Offer – Empire Cassette               

44:        1987: Canada target market letter – General Cassette                                                          

45:        1988: STICK LETTER – Magnetic Marketing System®                                                         

46:        1990: Article of mine, in DM NEWS, re. infomercials                                                            

47:        1990: POSITIONING ARTICLE of mine, in a niche (chiropractic) + much more                      

              recent Positioning Article, generic, in SUCCESS

48:        1991: Sales Letter for Psycho-Cybernetics Home Study Course                                            

49:        1991: Ad for My Cassette Programs in ENTREPRENEUR                                                   

50:        1992: Workshop Brochure for Small Business Emergency Survival System                            

51:        1992: Original SUCCESS EVENT Brochure – with Zig Ziglar, Peter Lowe and Me            

52:        1993: BUCK SLIP with Big Bonus Offer                                                                              

53:        1993: BOOK AD TO ENTER NICHE (MLM industry)                                                            

54:        1993: ADERTORIAL/AD HYBRID EXAMPLE                                                                      

55:        1993: Original Version, My Famous “$4,000.00 A Day In Your Underwear Ad” for           

              JPDK (Jeff Paul)

56:        1993: Cover of the original “Little Yellow Book” for JPDK

57:        1993: OPPORTUNITY AD – for another client                                                                      

58:        1993: TESTIMONIAL LIFT NOTE EXAMPLE                                                                      

59:        1993: One of my most clever pieces – VIP DISCOUNT LIST EXAMPLE                               

60:        1993: “Atlanta Sinkhole Kills 2” Lift Note                                                                             

61:        1994: MAGALOG: Original Magalog for No B.S. Marketing Letter                                     

62:        1994: Original Masthead Photo, No B.S. Marketing Letter                                                     

63:        1994: Evolved SUCCESS EVENT Brochure – with addition of celebrity speakers                   

64:        1994: ORDER FORM – Mine, from the Success Events                                                       

65:        1994: “ONE SHEET” – My Speaker ‘Brochure’

66-68:  1994: LITTLE YELLOW BOOKS – I believe the first two to “copycat” the Jeff Paul/                 

             JPDK Little Yellow Book.

69:        1990: IRRESISTIBLE OFFER AD – Free Las Vegas Vacation by Bob Stupak                    

70:        1990: LIST BUILDING “TRICK” – Bob Stupak                                                                  

71:        1994: IRRESISTIBLE OFFER DIRECT-MAIL PIECE – Bob Stupak                                    

72:        1995: My Fax-On-Demand Reports/Sales Letters Catalog (UNIQUE Piece)                           

73:        1996: My Seminar Ad – “Double Your Income – Fast”

74:        1996: TESTIMONIAL LIFT NOTE – from Greg Renker + complete sales letter to                   

             speakers it was first used with

75-76:  1996: “ANNUAL REPORT”-FORMAT PERSONAL BROCHURES                                     

77:        1996: EARLY NICHE MARKET BOOT CAMP Promotion (photography studio owners)           

78:        1996: ENVELOPE TEASER COPY EXAMPLE – from Gary Halbert                                      

79:        1996: REFUSAL OF MY AD – Letter from Nat’l Infomercial Association & “The Ad                 

              They Refused To Run”

80:        1997: ANTI-COPYCAT COMPETITION AD – I wrote for Joe Polish                                      

81:        1996: “READ THIS ONLY” Cover – I wrote for Joe Polish                                                     

82:        1997: “EXPOSED!” Ad – I wrote for Joe Polish (since used by many)                              

83:        1997: TESTIMONIAL AD – I wrote for Joe Polish                                                                 

84:        1997: “LITTLE KNOWN” Opportunity Ad – Brian Kay                                                            

85:        1998: “TOXIC WASTE DISPOSAL BAG” Direct-Mail Piece                                                   

86:        1998: Nightingale-Conant Sales Letter for my Psycho-Cybernetics info-product               

87:        1998: Nightingale-Conant “TRUE STORIES”-Format Testimonials for P-C                       

88:         1998: “STEAL – WITHOUT A GUN” Sales Letter                                                                

89:         1998: “LITTLE MONEY” GRABBER Sales Letter (for Power-Points)                                     

90:         1998: Sales Letter Sequence Step (for Power Points)                                                          

91-93:     1998: My Catalog Business DISCOUNT OFFERS                                                              

94:         1998: Further Evolved SUCCESS EVENT Brochure (New Buy 6, Get 1 Free Offer)              

95:         1998: “Scariest Direct-Mail Piece I’ve Ever Received”                                                         

96:         1998: My Version of ‘Desperate Housewife’ Ad                                                                   

97:         1998: “#1 PRACTICE GROWTH GURU” Front Page Promotional Piece                               

98:         1999: NEWSPAPER PAGE FORMAT SEMINAR BROCHURE (My SuperConference)      

99:         1999: “NAME YOUR PRICE” Offer (SuperConference)                                                       

100:       1999: POST-SUPERCONFERENCE REPORT – Sales Letter                                                   

101-102: 1999: CATALOG PAGE, Nightingale-Conant, for my Magnetic Marketing System®               

103:       1999: POSITIONING ARTICLE to niche (MLM)

104:       1999: CATALOG ADS for two of my products (Nightingale-Conant)                                      

105:       1999: The Nightingale-Conant version of the main sales letter for my                             

               Magnetic Marketing System®

106:       1999: THEMED SALES LETTER for a seminar-in-a-box info-product                                    

107:       1999: NO B.S. MAKE-MORE-MONEY CATALOG                                                              

108:       2000: “I VOTED MYSELF OFF THE ISLAND!” Gold-Plus Coaching Sales Letter                  

109:       2000: SEMINAR LEAD GENERATION INSERT EXAMPLE                                               

110:       2000: Cover of Package for Testimonial Audio Cassettes                                                    

111:       2000: “WHAT IF?…” HEADLINE/SALES LETTER EXAMPLE, I Wrote For                           

              Greg Stanley.

112:       2000: “MISSING OUT ON” BOOT CAMP IN BOX SALES LETTER – I Wrote For

              Joe Polish

113:       2000: My Favorite Sales Letter That Was Never Mailed – I Wrote For Joe Polish                   

114:       2000: BIG BRIBE LETTER – for No B.S. Marketing Letter                                                  

115:       2000: “THE FREE MONEY LETTER” for joint ventures – I Wrote for Michael Kimble         

116:       2000: CATALOG of Psycho-Cybernetics Products                                                              

117:       2000: Testimonial Collection Form, Version ‘A’                                                                   

118:       2000: Testimonial Collection Form, Version ‘B’

119:       2000: POLITICAL AD – My Anti-Gore Ad                                                                         

120:       2000: POLITICAL AD – My Anti-Hillary Ad                                                                      

121-122: 2000: “HOW TO GET RICH” Lift Notes – Written For Joe Polish and Rory Fatt                     

123:       2001: FIRST CONTINUITY SALES LETTER for No B.S. Marketing Letter                        

124:       2001: BOOT CAMP IN BOX Sales Letter – “confrontational approach”                                  

125:       2001: TELE-SEMINAR RECORDINGS Sales Letter                                                           

126:       2001: “S. MOUSE LETTER”                                                                                            

127-129: 2001: RENEWAL LETTERS for No B.S. Marketing Letter                                                    

130:       2001: “LIFETIME OF SECRETS” Sales Letter                                                                    

131:       2001: Australia Version of Lifetime Of Secrets                                                                    

132:       2002: LIFT NOTE – Outstanding example from Dr. Tom Orent                                             

133:       2002: The VERY UGLY Letter                                                                                           

134:       2002: “JAMES BOND ENVY” Letter – I Wrote for Michael Kimble                                        

135:        2002: “OPEN LETTER TO” Full-Page Lead Generation Ad                                                  

136:        2004: Re-Work of same ad (#135) with Celebrity                                                                

137:        2003: SPECIALTY BOOT CAMP Sales Letter for Consulting/Coaching Business                 

138:        2003: CUSTOMIZED ORDER FORM for a ‘Host”                                                              

139:        2005: CELEBRITY ENDORSER AD for a local business                                                   

140:        2005: “WHY – COACHES” Article I Wrote, used by many to sell coaching                    

141:        2006: By Bill Glazer – Full-Page Dan Kennedy Ad                                                              

142 -148: 2006: Assorted Advertising/Marketing I created for Miracle-Ear®                                   

149:        2007: APPOINTMENT, NO SALE FOLLOW-UP LETTER EXAMPLE                                

150:        2007: MEMBERSHIP UPGRADE LETTER – “Letter Of Regret”                                        

151:        2007: SUPERCONFERENCE BROCHURE Featuring Gene Simmons (KISS)                 

152:        2009: “Unsettling” Outer Envelope                                                                                     

153:        2009: By Bill Glazer – “RUSTY OLD TYPEWRITER” POSTCARD                                     

154:        2010: “Penguin & Polar Bears” Letter’

155:        2010: CEO LIFT NOTE                                                                                                    

156:        2010: LAST CHANCE To Get Off The Hamster Wheel                                                       

157:        2010: “IN CASE YOU ARE STILL UNDECIDED”                                                              

158:        2010:  PURLS, Drive To Web Site Picture Postcard                                                           

159:        2010: PROMOTIONAL BOOKLET EXAMPLE – Cover. (Complete Booklet In Deluxe           

               Edition of Archives) + Sales Letter

160:        2011: One of the best INFO-Summit Sales Brochures                                                        

161:        2012: MAKING GUEST SPEAKER RELEVANT Copy Example                                         

162:        2012: POSITIONING ARTICLE – from Success Magazine                                               

163:        2013: “Evergreen” Opportunity Ad – I Wrote For SafetyTechnology.com

164:        2013: COMIC BOOK FORMAT Marketing, done for me by Amazing Ad-Men                       

165:        Year Unknown: “For Adults Only”                                                                                      

166:        Year Unknown: Yellow Legal Pad Letter                                                                            

167:        Year Unknown: “THIS LETTER IS GUARANTEED”                                                          

168:        “Last-Ever” Registration Form

169-195:  Client Work – Examples from my work for Restaurant Marketing Systems

169:        2003: Giant Fold-Out Self-Mailer

170:        2005: “Binoculars Enclosed” Follow-Up Letter                                                                    

171:        2005: “Free Magic Book Inside”                                                                                        

172:        2005: Rory Is Sawing Kathleen In Half! – Postcard

173:        2005: Wally ‘Famous’ Amos – Magical Life Booklet

174:        2005: Mike Ditka                                                                                                             

175:        2006: How I’d Run The Circus (An Homage To Dr. Seuss)                                             

176:        2006: George Foreman CD Label

177:        2006: “Not All Members Are Receiving This Letter….”                                                        

178:        2006: “Red Clown Nose”                                                                                                  

179:        2006: “Read This If You’re Going To Say No”                                                                    

180:        2006: From Oscar The Obnoxious Elephant (my favorite created character)

181:        2007: The Angry Monkey Letter                                                                                        

182:        2007: The Zoom-Zoom Letter                                                                                            

183:        2008: Paris Hilton – “It’s Hot!” Envelope                                                                            

184:        2008: Grabber Mailing                                                                                                      

185-188: 2008: Five Alarm Fire            

189:        2008: (For A Good Time) Call Me! Kristi     

190:        2008: I Dare You To Read   

191:        2008: Endorsed Mailing Exampl

192:        2008: Viva The Clumsy Cleaning Lady

193-195: 2009: Deal Or No Deal?                                              

196:        1960: Psycho-Cybernetics Record Album CoverPRODUCT                                                                                                                                    

197:        1975: Answering Objections (MLM) Cassette Album Cover

198:        1979: Audio Cassette Care Instruction Card (!)

199:        1979: Foster Hibbard                                                                                                       

200:        1979: Jack Canfield Cassette Album Cover

201:        1979: Success Trak: How To Talk….

202:        1979: Why People Fail Album Cover

203-209: 1985: SuccessTrak: my teaching notes

210:        1986: Training Album Given To Speakers, To Teach Them How To Sell Their Products        

211:        1980: Typical back cover format for cassette albums                                                         

212:        1981: Top-selling staff training product

213:        1983: Two products I developed for a major B2B catalog company                                      

214:        1983: Cover, Course for speakers                                                                                     

215:        1983: SuccessTrak “Product Bundle” Notebook Cover                                                        

216:        1988: My product, Ready To Go Sales Meetings

217:        1990: $100,000.00 Target System cover – actually Magnetic Marketing for Real Estate        

218:        1997: Magnetic Marketing for Chiropractors                                                                       

219:        1989: Complete Copy: “63 Killer Marketing Strategies” Manual                                     

220:        1997: SUCCESS Events Souvenir Book

221:        2003: How The Renegade Millionaire System began…                                                     

222:        Date Unknown: “No B.S. Spray”                                                                                     

CONTENT                                                                                                                                      

223:        1972: First Content Writing Project – Paycheck Stuffer Booklet                                      

224:        1972: Sales Letter used by Publisher (for #223)                                                                

225:        1972: “Success Vitamins”                                                                                               

226:        1975: Vitaminds Illustrated Page (Dr. Edward Kramer)                                                      

227:        1972: Financial Success Statistics (on which Income and Wealth Pyramids are based)       

228:        1972: “IF” copy                                                                                                              

229:        1981: “How Can I Tap More Of My Potential?” – Complete Sales Presentation            

230:        1980: Content Example from Training Course for chiropractors                                          

231:        1982: My “Seven Fundamentals Of Practice Promotion”

232:        1982: Welcome Kit/Shock ‘n Awe Package Contents List for chiropractors                         

233:        1983: Overview of System taught to chiropractors in 2-day training                                    

234:        1985: Notes summarizing Chiropractic Marketing Boot Camp                                            

235:        1987: Slides – from presentation (#231) – leading to offer                                             

236:        1985: The famous Giorgio Letters (Demonstration)                                                           

237:        1996: Success-Wheel illustration

238:        1996: Development of Hyper-Responsive Customers illustration                                  

239:        1996: Complete Info-Marketing Business illustration                                                         

240:        1996: Ascension illustration                                                                                            

241:        Year Unknown: Marketing/Business Development illustration

242:        1999: Money Machine illustration                                                                                    

243:        2007: 50th Anniversary Tribute to Ayn Rand’s Atlas Shrugged                                     

               (From: Renegade Millionaire Magazine)

244:        2012: What Will Go Wrong Next? (Seminar Slide)                                                              

245:        Year Unknown: “Message To Garcia” (Note: Public Domain. Anyone Can Use.)                  

BOOKS & BOOK PROMOTION                                                                                                   

246:        1991: Getting Into Business Guides

247:        1991: First Use of Dan-On-Bull                                                                                       

248:        1993: First Edition of No B.S. Business Success Book – Publisher’s News Release    

249:        1993: First Edition of No B.S. Time Management – Cover                                             

250:        1993: First Nat’l Magazine Ad for a Dan Kennedy Book                                                

251:        1996: “The Brain Behind” Book Ad for Make Millions With Your Ideas                                  

252:        1994: INC. Magazine List of 100 Best Business Books                                                  

253:        1997: Book Review in SUCCESS Magazine                                                                     

254:        1998: Article – Book Marketing Up-Date (The Business Behind The Books)                 

255:        1998: Zero Resistance Selling (Psycho-Cybernetics) Book Flyer                                        

256:        2001: Salvador Dali Painting depicting Psycho-Cybernetics (originally, 1972)                       

257:        2001: First Use of Dali Painting on Book Cover of my design                                       

258:        1996: Barnes & Noble Mail-Order Catalog Page                                                                

259:        2001: Publishers Weekly Ad for Psycho-Cybernetics                                                         

260:        2001: Royalty Statement – from China                                                                             

261:        2003: Amazon Pages – Prices paid for out-of-print Dan Kennedy books                              

262:        2004: #1 on Amazon

263:        2004: Appearance on BusinessWeek Bestseller List                                                      

264:        2004: “Inside Baseball” – actual book industry sales statistics

265-266: 2004: Book Ads tweaked for Farm Bureau Journals                                                           

267:        2004: Book Ad tweaked for Nat’l Speaker Association trade journal                                    

268:        2005: Amazon promotions                                                                                               

269:        2006: Trade journal article placement demonstration (article from book)                       

270:        2006: Promotional book cover                                                                                          

271:        2006: No B.S. book series ad                                                                                          

272:        2006: “Who Else Wants To?…” – borrowed Donald Trump book ad                                     

273:        2006: Complete Print-Out of PROMOTIONAL TOOLKIT CD provided to                        

               people promoting my books (other authors, info-marketers, GKIC Members, etc.)

274:        2006: “Eagles Club” – Seminar as Gift for Bulk Book Purchases                                         

275:        2007: Nat’l Sales Letter Car Contest/Book Ad                                                                   

276:        2007: Contest Web Site                                                                                                  

277:        2009: Book Ad for Uncensored Sales Strategies by Sydney Barrows & Dan Kennedy          

278:        2013: Book Cover, Win, Place Or Die (Mystery Novel)                                                      

279:        2013: Trade journal ad (Hoof Beats) for Win, Place Or Die                                                 

280-284: Theme Photos used for book covers and/or book promotion pieces                                     

NEWSLETTERS                                                                                                                           

285:        1987: Cover, First Issue of my Philosophy Of Success Magazine                                  

(Complete Replica Copy is in the Deluxe Edition of this Archive Collection)

286:        1987: Ad in P.O.S. Magazine that also ran elsewhere, for our brass eagle award business   

287:        1987: SuccessTrak Newsletter – Complete Copy                                                           

288:        1988: Practice-Building Secrets Letter                                                                              

289:        1999: “$100-MILLION DOLLARS ENCLOSED” Newsletter Lift Note + 3/99 Issue

290:        2002: Calendar/Wall Poster                                                                                             

291:        2006: Renegade Millionaire Magazine                                                                               

292:        2008: Renegade Millionaire Magazines1

PHOTOGRAPHS 

293-294: “Two Clowns & A Coatiumndi”

295:        A Very Famous Wedding                                                                                                 

296-297: At a Gary Halbert Seminar in Key West, Fla.                                                                 

298:        1979: Dan and James E. Tolleson in the back room of The Self-Improvement Center           

299:        1981: First Car Gift from a client

300:        Photos from infomercial productions                                                                                 

301:        1988: with Joe Theisman, NFL Champion & Broadcaster                                                   

302:        1980’s: Large Audience Proof Photo                                                                                 

303:        With President Ronald Reagan                                                                                        

304:        1997: with Gerry Spence, the real-life Perry Mason                                                            

305:        With Coach Tom Landry                                                                                                  

306:        With legendary broadcaster Paul Harvey                                                                           

307:        With Mike Vance, Disney pioneer                                                                                     

308:        2003: A “Distinguished” Panel                                                                                          

309:        2003: Maybe They Have Green Cards                                                                              

310:        2003: Birthday                                                                                                                

311:        With super-model/entrepreneur Kathy Ireland                                                                     

312:        2009: with George Foreman                                                                                             

313:        2011: Build A Better Advisor Business Seminar, Exterior – how to do it                        

314:        With C/W superstar & Celebrity Apprentice Winner, John Rich                                           

315:        Dan half on bull                                                                                                              

316:        “JUMBO Results”                                                                                                           

317:        Proof Is In The Pudding                                                                                                   

CARTOONS                                                                                                                                 

318-319: Custom Cartoons from Books by Vince Palko & Dan Kennedy

(NOTE: Deluxe Edition Owners have a collection of these cartoons on a CD, in PDF Files with limited LICENSE TO USE)

320:       The Legend of Dan Kennedy (by Stu Heineke)                                                                   

321:       He Wants To Spend More Time With….

322-323: Dan At Work                                                                                                                   

324:        Home I Grew Up In, Brooklyn Heights, Ohio                                                                     

325:        The Tattooed Police Horse – Movie Publicity Stills                                                            

326:        1971: First Sales Award                                                                                                  

327-329: Notes from my secretary                                                                                                 

330:       1982: IF – CAN’T – IMPOSSIBLE                                                                                    

331:       1987: Revenge!

332:       1990: How dare he market?                                                                                              

333:       1993: Her Winning Job Application’                                                                               

334:       1994: with the Founder of the National Speakers Association                                              

335:       1994: Dan as in-flight entertainment                                                                                  

336:       1995: SUCCESS Event Tickets                                                                                        

337-340: 1997: Backstage SUCCESS Event Agendas

341:       1998: My First & Second Winning Drives                                                                           

342:       1999: Article about the non-marketing of harness racing                                                      

343:       2007: Article from WORTH Magazine about the SUCCESS tour                                          

344:       2007: My Cow                                                                                                                 

345:       A Look At My 1972 AMC Javelin AMX                                                                              

346:       A Look At My 1963 Lincoln-Continental Convertible                                                            

347:       A place you must visit & a Lesson From Disney                                                            

348:       Real Estate                                                                                                                     

349:       Charity                                                                                                                            

CORRESPONDENCE                                                                                                                  

350:        They visited Kennedy’s Pub, Pet Farm & Castle                                                                

351:        A letter from ‘The NSA Guy Who Gets It’ – a $606,320.00 Up-Date                                     

352:        My favorite testimonial from an Elephant Tamer                                                           

353:        A lot of people can’t be helped                                                                                          

354:        Quick ‘n blunt                                                                                                                  

355:        Starting right early                                                                                                           

356:        GKIC Marketer of Year Submission (Dustin Matthews) – How to do it                                 

AUDIO CD’S

1985: EXPENSIVE EXPERIENCE Audio Cassette – sold MONEY/BUSINESS/SUCCESS Course

1988: PRACTICE PROMOTION Audio Cassette – sold Dan Kennedy/SuccessTrak

DVD’S

1991: GOLD BY THE INCH TV INFOMERCIAL

1993: DAN KENNEDY MAGNETIC MARKETING SYSTEM® SPEECH

2003: DAN KENNEDY SPEECH @ RMS BOOT CAMP

PRINT

1981: REPLICA – PROMOTIONAL BOOK, “Success In The Speaking Business’

1987: REPLICA – FIRST EDITION, Philosophy Of Success Magazine

1998: REPLICA – Newspaper-Page Format Dan Kennedy Brochure

2009: REPLICA – PROMOTIONAL BOOK FOR GKIC, “Snap Out Of It”

SPECIAL CD

Dan Kennedy Cartoons & USE LICENSE

OTHER CONTENTS

D1: Outline Notes from Dan Kennedy SuccessTrak Preview Seminar

D2: Complete Copy of Main Promotional Book, ‘Solve All Your Advertising, Marketing And

Sales Problems Forever’

D3: TRANSCRIPT, Expensive Experience Cassette

CLASSICS

D4: MAGNETISM Ad

D5: Napoleon Hill Magazine – Hill’s Ad for himself as a speaker

D6: Napoleon Hill’s Free Essay lead generation ad

D7: Ad for Local Chapters

D8: Joe Cossman’s Ant Farm

D9: The Harvey Brody Little Booklet – Complete Copy (“World Of Opportunity”) D10: Original Rolls-Royce Ad

D11: Mercedes long-copy ad

D12: The Flex Record

D13: Positive Living Magazine

D14: The famous Lazy Man’s Way To Riches ad

D15: A George Douglas ad

D16: The Journey

Still Dithering On Whether  Or Not To Invest In This Archive?

Listen: just one good idea you’ll get from 40+ years of my work can lead to an immediate profit windfall that could pay for this Archive over and over again.  So in actuality, this Archive doesn’t “cost” anything, it’s an investment in your business.

If ANY of my advice over the past 40 years has made you more money, made you sleep better at night, and given you more CERTAINTY and stability in your business, than you can imagine what 1556 pages of it can do for you. 

So…

• If you’re just getting started in business and are first discovering GKIC-style marketing this will be a sound investment in your wealth-building career.  This archive doesn’t scratch the surface of 40+ years behind the desk cranking out copy for myself and clients who pay me up to $100,000 for a sales letter.
• If you’re doing “OK” or if your business has stagnated a little bit, this Archive could reinvent your business thanks to all the “A-ha” moments it will give you. You’ll be able to filter through over 356 marketing pieces that have made money for other business and “swipe and deploy” for your own.  And you’ll experience more certainty, stability and control in your business.
• If you’re already kicking ass and taking names as Matt Furey says, this Archive could give you the extra kick start you need to turn your mailing lists into more money, further build your “herd”, and keep building an ASSET that’s going to pay you over and over again.

And here’s more good news:

 Your Investment Is LESS Than I Originally Planned Because I Want Everybody To  Be Able To Get This Archive…

After spending months going through my files within the catacombs of my office…and picking and choosing only the best pieces to include in this once-in-a-lifetime archive, I had a figure of $4,997 in mind and it'd be worth EVERY penny to someone who used it. 

$4,997 would have been a drop in the bucket compared to how much just one of the 356 pieces you’ll discover in this archive made for either myself or one of my clients.

But since this Archive was put together to celebrate my 40+ years in marketing I decided to pare down the price so everybody has a chance to grab this Archive.

So even though it’s worth 10x more than what I’m charging on this page for this Archive, I’m going to let you grab this HUGE 1556-page archive for only $1,994 (or save $197 by making a single investment).

Think about it…just one good customer, client or patient you could attract thanks to one big idea in this Archive could allow you to make your money back over and over again.

And that’s just for starters. Remember, this is 40 years worth of my best ads…so there’s a lot for you to peruse and “swipe” ideas from.  This could be an invaluable resource for you…that is, if you don’t let it sit on your shelf and collect dust.

Plus $1994 is barely 2% of a $100,000 per year income.   And 1% of a $200,000 per year income.  I’m not promising you’ll achieve this level of income as there are many factors involved in a marketing campaign.  Nor is this some “magic bullet” or “shiny object” that’s going to solve all your business problems overnight.

But when used consistently and closely studied, it can shave a LOT of trial, error and testing you would otherwise have to go through if you tried to “go at it alone”.  And the cost of this Archive will be insignificant compared to the profits it could generate for you.

PLUS, Until Midnight Tomorrow Only…

"How would you like to have Dan Kennedy sitting in your office, waiting, "on call", to leap to attention and give you my very best advice, answer, or strategy any minute you need it, day or night?"

I want to tell you about a moneymaking tool extraordinaire, that I have invested 19 years in making. It is called POWER POINTS, and it is, by far and away, the most valuable and important tool or product of any kind I've ever brought forward, and I can't wait to describe it to you in all of its glorious detail.

In my new POWER POINTS Manuals, I've identified 979 of these Power Points, divided into 3 main categories:

1. Advertising, Marketing & Sales 

2. Personal Achievement & Productivity 

3. Entrepreneurship & Business Success ……

but there are a gazillion sub-categories. Just for example, in "Advertising, Marketing & Sales," there are sub-categories like: Headlines, Offers,  Guarantees, Consumer Psychology, Multi-Step Marketing, Lead-Generation, Sense Of Urgency, Positioning, and many, many more.

Here's just a tiny sampling of the gems to be found in POWER POINTS:

Entrepreneurship & Business Success:

• SALES:The paradigm shift in how you see yourself, that produces enormous, fast gains in sales and profits.
• What is the secret of the entrepreneur who can take risks without worry?
• What to do if everybody hates your idea?
• The best piece of people management advice that everybody ignores.
• THE Cardinal Rule of Delegation.
• THE financial secret that pulls extraordinary profits from ordinary businesses.
• Why increasing sales is rarely the right #1 priority.
• The Three Rules Of Management that prevent panic, insure objectivity instead of emotional response, and foster calm peace of mind.
• How the Mini-Conglomerate Strategy can conquer most entrepreneurs biggest, most frequent reoccurring, most distasteful problem.
• How to look at customer retention.
• What one ingredient should every product have, before you invest in marketing it?
• How to create a Cash Flow Surge when you need it most.
• What single, reoccurring decision has more to do with your long-term success in business than any other decision you'll ever make and why do most entrepreneurs blow this one more often that not?
• The power of parasite marketing: how to create marketing capital out of thin air.
• What is the purpose of being in business? (Most entrepreneurs have this all screwed up!!!)
• The power of overhead creep.
• Why EGO is your worst enemy, and how to protect yourself.
• The Five Rules Of Business that, followed, virtually guarantee ultimate wealth.

SALES:

• The only kind of question to ask when closing a sale.
• How a simple misunderstanding costs most professional offices, service businesses and stores small fortunes year after year.
• What you must know about offending people.
• The one thing every prospect, customer or client wants so desperately that they will buy just about anything from anybody who can fulfill this primal need.
• How to make price a non-issue every time! (2 simple techniques that take price out of the buying decision, even in price sensitive businesses filled with cheapest price competitors!)
• In person-to-person selling or negotiating, the most important trick that melts resistance away.
• The power of package selling.

ADVERTISING:

• What is more important than creative, copy, offer, target markets, etc. in making your advertising pay off?
• How to (at least) double the readership of just about any ad.
• THE most effective kind of direct-mail campaign.
• How to use five Emotional Factors to make advertising sizzle.
• What is THE one thing people are eager to buy, above all else?
• The power of unfair comparison.
• The two most frequently made mistakes in advertising.
• Two magic words that boost the pulling power of most headlines.
• The power of the right offer.
• Two obstacles that even the very best copy, message and offer can never overcome.
• Why should you advertise? (Believe it or not, most people don't know, and waste a lot of money as a result.)
• A tough, challenging, in-your-face question that will make all your advertising better.
• A sure winner direct-mail campaign for just about any business.
• The power of the hidden benefit: how to use this strategy to re-invest tired offers.
• Five millionaires met on a Caribbean island, as a testament of the power of this one secret.
• The power of risk reversal: how to create compelling guarantees.
• The power of primacy and recency.
• The sales letter trick most copywriters forget.

POWER POINTS is so gigantic it can't even be put in one volume!

POWER POINTS will be delivered to you in three large volumes: the first volume, Advertising, Marketing & Sales; the second, Personal Achievement & Productivity; & the third, Entrepreneurship & Business Success.

While This Originally Sold for $599…you can get this entire three volume set for FREE when you get Dan Kennedy's Archives by Midnight on Monday!

And don’t worry…if you’re still a little skeptical:

You’ve Got A Full 365 Days To Examine This  Archive Thanks To GKIC’s No Hassle Guarantee:

I never sell anything without a guarantee.  And I’m not going to deviate from that here.

So I want you to peruse this Archive.  Swipe a couple ideas for your own promotions and start profiting from it.

• If you don’t get your investment back in this Archive within 365 days of this big box hitting your doorstep, then call the GKIC Concierge at 1-800-871-0147 and you’ll get a no-hassle refund.
• If you don’t think this Archive will be profitable for you, or if you flip through the 1556 pages of ads from my storied 40+ years in marketing and don’t think this will be useful to you, then no big deal, give us a call and we’ll refund your money.
• If you woke up in the morning on the wrong side of the bed, forgot to get your morning coffee, or don’t like the color of the binders, then no big deal.  You’ll get a refund for ANY reason…or NO reason at all.  

Fair enough?  What this means to you is there’s no way you can make a mistake or “screw up” here.  If you’re not satisfied then you’ll get your money back.  Pure and simple.

If A Grumpy Genius With Some Would Consider A Difficult Personality Can Do This, Then You Can Too…

I only have a high school education.  And I have the academic qualifications of a janitor.  Yet I get paid 7 figures per year to write copy for clients.  And 86% of these clients hire me over and over again because they get results.

Believe me, being one of the most sought-after copywriters in the world is a lot more palatable than waking up at 2am in a cold sweat with an empty bank account and an impending payroll.

Thanks to the ability to persuade prospects and customers to hand over their money through the power of my words like a constantly-ringing cash register, I’m able to be booked well in advanced and am one of the most sought-after marketing geniuses in the country.

This Archive represents the “best of the best” of 40+ years in marketing and advertising.  You’ll find gems in here that’s available nowhere else…that is, unless you broke into my home and raided the reams of ads, speeches, products and newsletters I have stored in my office.    

When you take action today and purchase this Archive, you’ll be armed with the “copy weapons” that’ll position yourself as the “go-to” person in your niche.  And you’ll also discover how to sell more, sell better, and sell at higher prices then you’ve ever thought possible.

Just imagine what will happen to your income if you doubled your prices, doubled the number of people who do business with you…AND improved the quality of your clients, customers, and patients at the same time?

That’s what I was able to do with countless clients over my 40+ years in marketing.  And I was able to do that for myself in my own businesses.

And when you take action right now, you’ll discover the “guts” of how I made this happen thanks to this massive Archive of ads, speeches, presentations, newsletters, etc. etc. you’ll be able to learn from and implement ideas with for your own business.

I encourage you to take action and fill out this order form if you want the once-in-a-lifetime opportunity to OWN this archive.

And a sincere thank you to those who were involved in this and the hundreds and thousands of customers of my writing. And that includes tens of thousands of newsletter subscribers and GKIC members, hundreds of clients, and others who find value in my work and are persuaded, motivated, provoked and entertained by it.

Yes Dan! I Want To Get All 356 Examples And 1556 TOTAL Pages Of Ads, Notes, Samples, Photos And Artifacts You’ve Accumulated Over 40+ Years In Marketing, Copywriting, Speaking And Authorship… 

• I know this could be my ONLY chance to own this massive archive containing your best ads, speeches, presentations, newsletters, book promotions, etc. etc. I can use to get ideas for my own promotions.  You’ve meticulously done all the work for me by combing through 40+ years worth of material and picking and choosing only the most impactful pieces I’ll be able to “swipe and deploy” for my own business. 
• I also know that the “A-Ha” moments I’ll discover in this Archive will more than make up for the price I’m paying for this…which is miniscule compared to the trial, error and testing I’d otherwise have to endure if I tried to “figure out” this stuff for myself.
• And I know I’m covered by your generous 365-day guarantee, so there’s no way I can make a mistake here.  I can implement the marketing lessons I’ll get from this Archive in my business, and if I don’t get an immediate return on investment I can return it for a no-hassle refund…no questions asked
• Yes Dan, I’m ready!  Please send my big box containing your Archives so I can implement your time-tested and proven strategies into my business!

Get 40th Anniversary Compilation (Lifetime of Work) – Dan Kennedy, Only Price 237$

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