10x Landing Pages 2.0

GIVE YOURSELF A COMPETITIVE EDGE WITH

LANDING PAGE COPY THAT CONVERTS

Even if you’re new to copywriting… you’ve struggled to make sense of what the hell goes on a landing page… your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach, diarrhea and night sweats…

The Curriculum

START HERE

• How to use this course to write more landing pages that perform better (19:57)

MODULE 1: Starting Your Process

• How to use Module 1 (2:40)
• The conversion copywriting approach and process (26:29)
• Before You Write – Think like a successful copywriter (1:56)
• Conversion Copy – Move the prospect to act (5:35)
• Barriers to Conversion – Fight back with copy (10:18)
• Stages of Awareness – Understand prospect mindsets (2:34)
• Rule of One – Engineer consistently great copy (2:13)
• One Reader – Write for your ideal prospect (4:08)
• One Big Idea – Find your most powerful benefit (1:38)
• One Promise – Amplify your guarantee (9:05)
• One Offer – Match your offer to your reader (2:06)
• The AI Spectrum – Identify awareness and influence intent (3:46)
• Where Does It Hurt? – Identify and kill prospect pain (5:02)
• End-of-module exam

MODULE 2: Finding Your Message

• How to use Module 2 (4:24)
• Where Do I Start? – Ask the right questions (7:42)
• Surveys – What to say (and how to say it) to find deeper reasons (9:19)
• On-site Polls – Learn what works and what doesn't on your page (4:37)
• Review Mining – Listen to what your prospects are saying (3:23)
• Usertesting.com – Optimize pages by watching people use them (2:46)
• Interviews – Explore deep motivators with first hand emotion (4:58)
• End-of-module exam
• Bonus: Letter-writing exercise, part 1 (6:13)
• Bonus: Letter-writing exercise, part 2 (4:15)